Build A Strong Brand Identity For Your Interior Design Business

Do you sometimes scroll on Instagram and wonder how some of the accounts that you follow are able to keep all their branding so consistent throughout all their social media platforms?

One of the reasons you may be struggling is that you don't have a strong brand identity or some of the key elements are missing, making it hard for you to be consistent. Our branding service helps our clients show up on all social media platforms in a professional way. In this article, you'll first learn the five reasons to have a strong brand identity for a successful business and I then show you step-by-step how to create social media content with your fonts and brand colors using Canva.

Five Reasons Having A Strong Brand Identity Is Essential For A Successful Business:

01. A strong, unique brand identity will set you apart from others in your industry. It'll attract people who share similar values and who can relate to your brand.

02. The first impression prospects get about your business is fundamental; a great brand identity can make people excited & wanting more while a poorly designed brand will make prospects run away.

03. Consistency will increase brand awareness for prospects/ clients. Lack of it will confuse people and make you...forgettable.

04. A strong brand identity builds trust. Without branding or one that has key elements missing, your business just won't come across as an established & credible business.

05. Over the years, your tastes and values will evolve so should your branding! Your branding could have been relevant 15 years ago but no longer match what you stand for today. While you shouldn't redesign your brand every year, giving your tired brand a makeover is important.

If you look at my YouTube channel, you can see that the covers look very consistent: same font, same colors, same logo. You can definitely recognize my brand.

And here is my instagram page:

If you are interested in creating Canva templates to easily use for your social media platforms, watch this video starting at min 5.00:

For details about what our brand kit includes, head over to our service page (tell me you read this article and get social media templates for free!)

Kristell Valentina Mouries

Director, KVM Design